Essay --

In 1916, Susan Glaspell wrote Trifles, when the egotistical male-dominated social order was ruthlessly manipulating women’s right to vote and cruelly restricting their functions in social, business, and government positions. In the home, the husband was dictator and the wife merely a domestic servant. The domestic sphere of women is minimized to the activities of the farmhouse which are considered trifles or insignificant in the world of men. Trifles explores the classical male stereotype of women during this period by expressing that women habitually worry about matters of little, or unimportance. This label creates the perception males are the only people concerned with essential issues, issues that a female would never discuss or confront during this era. Trifles is based on an actual murder case Susan Glaspell wrote about as a reporter for a newspaper in Iowa at the turn of the century. To completely comprehend and give an accurate analysis of Trifles, it is critical to acknowledge the condition of the women’s movement at the time the play was written and first produced. The significance of the position of women in this early 20th century community and the title of the play Trifles, is condescending. Susan Glaspell manipulatively uses her extensive knowledge about the murder case, to expose and express the way women actually felt during this period. As a reporter she was controlled and restricted to what she could actually publish. She constantly uses subtle but deep ways to associate the play to hash treatment of women and the way they are viewed by males in society. Lewis Hale casually states that "women are used to worrying over trifles"(Glaspell 663). He is enforcing how the men actually perceive the women in society ... ...ce to society and viewed as a servant to their husband and family. The female was looked down upon and was considered a second class citizen compared to their male counterpart. The significance of the female contribution to society was evolving and was a painful transition women had to endure so women can have what they have today. Women endured mental, emotional, physical, and political abuse that was comparable to that of slaves. The suffering women endured paved the way for future generations of females to be looked at as equals not peasants compared to men. The women decided not to tell the men about the things they found, which undoubtedly stressed the women enduring Minnie’s pain together for the greater good of women. If they had exposed the trifles that they had uncovered, the women would have presented the motive that the men could not find to convict her.

Customer Perception Towards Mobile Banking

CUSTOMER PERCEPTION TOWARDS MOBILE BANKING WITH SPECIAL REFERENCE TO INDIAPurpose: The objective of this paper is to study customer perception towards mobile banking and finding important factors in India. Design/Methodology/Approach: The research methodology is largely based on extensive literature review and is based on exploratory research followed by descriptive analysis. The data collected thorough questionnaire, which is based on both open ended and closed ended questions. The questionnaire is based on Likert scale. The data is analyzed through Factor analysis. Findings: The important factors that affect the perception of customers towards mobile banking are convenience, security, faith on traditional banking and awareness. Research limitation/implications: This study is based on the data collected form major metro cities of India. The study is based on customers availing the mobile banking services. The findings of the paper cannot be generalized, as the sampling technique is non-probability sampling. Practical implications: The results of this paper will encourage mobile banking service providers to strengthen the security policy and provide augmented services to attract new customers. Paper Type: Research Paper Key Words: Mobile Banking; Customer Perception; Factor Analysis; India INTRODUCTION In recent years, the technological developments in information technology have lead to the evolution of a new concept in Banking Industry i. e. Mobile banking. Mobile banking is defined as the â€Å"type of execution of financial services in the course of which – within an electronic procedure – the customer uses mobile communication techniques in conjunction with mobile devices† (Pousttchi and Schurig 2004). Moreover, it is defined as â€Å"a channel hereby the customer interacts with a bank via a mobile device, such as a mobile phone or personal digital assistant† (Barnes and Corbitt 2003, Scornavacca and Barnes 2004). The evolution of Mobile banking has fundamentally transformed the way banks traditionally conduct their businesses and the ways consumers perform their banking However the success of Mobile banking is not going smoothly, its full of problems. Firstly the adoption of Mobile banking has not kept pace with that of mobile devices like mobile phones, PDA’S etc. This gap is attributed to the lack of trust among bank customers, particularly between Internet and mobile device users in the age group of 45 and greater than 55. Secondly, customers still have faith on face-to-face interaction while concerned with their money due to reasons such as fear of the online environment and lack of trust in the Internet and mobile devices systems. Recent literature on Mobile banking showed that the formation of trust can help reduce the impact of key inhibiting factors such as fears about using the online service among non Mobile banking customers. The customer perception towards Mobile banking is controlled by variety of factors, few within the firm’s control and few beyond the control of the firm. These days Mobile banking has facilitated the customers to avail any services just by the click of the buttons of mobile phones or PDA’S. But at the same time the customers are concerned about the security of their transactions and other personal information. As more and more customers are making increasing use of Mobile banking services it becomes imperative to examine the factors that affect customer expectation and satisfaction.LITERATURE REVIEWElectronic banking is regarded as on of the most successful business to consumer applications in electronic commerce (Pousttchi and Schuring, 2004). The mobile phone is one of the most integral parts of customers’ lives and its use is growing in the world. The mobile banking offers various kind of services like to request the account balance, latest transactions of the account, transfer fund between accounts, to make buy and sell orders for the stock exchange and to receive portfolio and price information. Various studies indicate that perceived financial cost (Luarn and Lin, 2005) and perceived complexity (Lee et al. , 2003) inhibits he use and adoption of mobile banking services. Security aspects are argued as an important concerns in the adoption of mobile banking (Brown et al. , 2003, Luarn and Lin, 2005). Contrary to previous findings, some studies have argued that security issues are not perceived by customer to be major obstacles in mobile banking transactions (Sournata, 2003; Laukkanen and Lauronen, 2005). These studies state that, mobile baking was found a secure way to conduct banking transactions by the users. However, Suranta (2003) found that mobile services were nit used since they were perceived as impractical and not sufficiently diversified. Gonzalez (2008) stated that M-commerce has many advantages over conventional banking system as it has reduced geographical boundaries and has enabled the customers to avail the services 24*7 hours just by clicking the buttons of their mobile phones and other mobile devices. It enables the users to access their account, get their account information, do transactions and avail other facilities without much delay and efforts. As per prediction of Broadie (2007) the Mobile banking is leading to a paradigm shift in marketing practices resulting in high performance in the banking industry. Delivery of service in banking can be provided efficiently only when the background operations are efficient. An efficient background operation can be conducted only when it is integrated by an electronic system. The components like data, hardware, software, network and people are the essential elements of the system. Banking customers get satisfied with the system when it provides them maximum convenience and comfort while transacting with the bank. Internet enabled electronic system facilitate the operation to fetch these result. But it is very important to maintain the security aspect while customers avail services via mobile devices or wireless network because the customers are very sensitive with their personal information’s and other transaction details, hence the service provider must ensure effective security checks to ensure error free service and safe transactions.PURPOSE OF THE STUDYThe objective of this paper is to study the customer perception towards Mobile banking and finding important factors affecting customer perception in India.ANALYSIS AND DISCUSSIONDemographic analysis is done to know the perception of mobile banking various age group of people with different occupation (Refer Table. 1). This analysis shows that there is significance difference in the usage of mobile banking between male and female. Age group of 35-45 uses this service quite often. The KMO and Bartlett’s Test indicates the suita bility of the data for factor analysis. Kaiser-Meyer-Olkin Measure of Sampling Adequacy’s value (Refer Table. 2) is 0. 755 which is greater than 0. 5. This indicates that a factor analysis will be useful with our data. From the above table, we can interpret that there is no error in 75. 5% of the sample and in the remaining 24. 5%, there may occur some sort of error. The value of significance level is 0. 000 that is less than 0. 05. So there is a significant relationship among the variables. About 66. 185% of the total variance in the 16 variables is attributable to the first four components. (Refer Table. 3). It can be seen that Component 1 explains a variance of 6. 230, which is 38. 934% of total variance; Component 2 explains a variance of 1. 718, which is 10. 735% of total variance; Component 3 explains a variance of 1. 23, which is 8. 894% of total variance and Component 4 explains a variance of 1. 220, which is 7. 622% of total variance. From this table we can make the following factor matrix. The rotated component matrix helps to determine what the components represent (Refer Table. 4). The first factor i. e. CONVENIENCE is most highly correlated with V1, V6, V8, V10, V11, V12 and V15. The second factor i. e. SECURITY is most highly correlated with V3, V7, V14 and V15. The third factor i. e. TRADITIONAL BANKINGS is most highly correlated with V2and V16. The fourth factor i. e. AWARENESS is most highly correlated with V4, V5 and V9. Factor Matrix |Factor No. | |Eigen Value | | | | |Factor Name | |Items |Items Loading | | | |Total |% of Variance | | | |1 |CONVENIENCE |6. 230 |38. 934 |Easy to Use |0. 93 | | | | | |Location Free Access to services |0. 785 | | | | | |Real Time Excess to Information |0. 776 | | | | | |Save Time |0. 764 | | | | | |Save Transaction Cost |0. 79 | | | | | |Easy Third Party Transactions |0. 651 | | | | | |Online Bill Payments |0. 489 | |2 |SECURITY |1. 718 |10. 735 |Personal Information Safe |0. 803 | | | | | |Reliable Services |0. 95 | | | | | |Error Free Transactions |0. 644 | | | | | |Cashless Banking |0. 519 | |3 |TRADITIONAL BANKING |1. 220 |8. 894 |On sight Transaction |0. 555 | | | | | |Availability of Mobile banking Services |0. 19 | |4 |AWARENESS |1. 423 |7. 622 |Point Of Presence |0. 874 | | | | | |Advertisements By Banks |0. 772 | | | | | |SMS/Messages Related Mobile banking Services |0. 671 | The above four factors have been explained as under: FACTOR-1: CONVENIENCE | |V10- E asy to Use. | |V8- Location Free Access to services. | |V6- Real Time Excess to Information. | |V1- Save Time. | |V11- Save Transaction Cost. | |V12- Easy Third Party Transactions. | |V13- Online Bill Payments. | |FACTOR-2: SECURITY | |V3- Personal Information Safe. | |V7- Reliable Services. | |V14- Error Free Transaction. | |V15- Cashless Banking. |FACTOR-3: TRADITONAL BANKING | |V2- On sight Transaction. | |V16- Availability of Mobile banking Services. | |FACTOR-4: AWARENESS | |V4- Point Of Presence. | |V5- Advertisements By Banks. | |V9- SMS/Messages Related Mobile banking Services. | CONCLUSION This study was undertaken to know the perception of mobile banking in India. Mobile banking is in very nascent stage in India and very few banks are providing this kind of facility to the customer. The detailed research and field study was carried out with usage of SPSS 16 software. A confirmatory factor analysis was performed on this software. Convenience, security, traditional banking and awareness are factors that measure the perception of mobile banking. The demographic study indicates that the people of greater than 45 years age are not comfortable with the mobile banking this is because of either their faith on onsite transaction and not easily accept the newer technology because of lack of awareness and its advantages. The results of this study suggest that there would be greater challenges for banks and mobile manufacturers to gain the trust among the all age of the people. Proper integration between banks and mobile manufacturers would gain trust by ensuring excellent security through advance reliable technology. This would augment the usage of the mobile banking in India In order to get maximum advantage of the mobile banking following suggestions can utilize to attract bank customers to use mobile banking in the future:First banks should realize the advantage of the mobile banking and provide this services to the customer. The positive belief can be made in the mind of customers by providing sufficient information on the benefits of mobile banking. In order to achieve this objective, banks should provide user manual that contains details on mobile banking, including usefulness and ease of use. This can also be achieved by establishing counter for mobile banking that gives all the information re garding mobile banking. This will influence customers’ decision to use mobile banking.Banks should ensure greater safety by adopting advance newer technology and should give more importance of confidentiality of personal identification number. Banks can organize workshops on mobile commerce applications to increase customers’ familiarity and understanding of mobile banking.LIMITATIONS OF THE STUDYThis study cannot be generalized as the sample has been taken form the major metro cities of India. Mobile banking user’s perception is measured in this paper. So further research can be carried out considering mobile baking user and non-user to get better picture of perception towards mobile banking in India.REFERENCES1. Barnes, S. J. & Corbitt, B. (2003). Mobile banking: concept and potential. International Journal of Mobile Communications, 1 (3), 273-288. 2. Brodie, H Winklhofer. 2007). Is e-marketing Coming of Age? An Examination of the Penetration of e- marketing a nd Firm Performance. J. Innterac. Market, 21:2-21. 3. Brown, I. , Cajee, Z. , Davies, D. , Stroebel, S. (2003), â€Å"Cell phone banking: predictors of adoption in South Africa – an exploratory study†, International Journal of Information Management, Vol. 23 No. 5, pp. 381-94. 4. Gonzalez, M. E. (2008). An Alternative Approach in Service Quality: An E-Banking Case Study. Quality Manage, 15: 41-48. 5. Laukkanen, T. , Lauronen, J. (2005), â€Å"Consumer value creation in mobile banking services†, International Journal of Mobile Communications, Vol. No. 4, pp. 325-38. 6. Lee, M. S. Y. , McGoldrick, P. F. , Keeling, K. A. , Doherty, J. (2003), â€Å"Using ZMET to explore barriers to the adoption of 3G mobile banking services†, International Journal of Retail & Distribution Management, Vol. 31 No. 6, pp. 340-8. 7. Luarn, P. , Lin, H. H. (2005), â€Å"Toward an understanding of the behavioral intention to use mobile banking†, Computers in Human Behavior, Vol. 21 No. 6, pp. 873-91. 8. Pousttchi, K. & Schurig, M. (2004). Assessment of today’s mobile banking applications from the view of customer requirements. Proceedings of the 37th Hawaii International Conference on System Sciences, Big Island, Hawaii. 9. Scornavacca, E. & Barnes, S. J. (2004). Mobile banking services in Japan: a strategic perspective. International Journal of Mobile Communications, 2 (1), 51-66. 10. Suoranta, M. (2003), â€Å"Adoption of mobile banking in Finland†, Jyvaskyla, Finland, doctoral thesis. ANNEXURE I Table:1 Percentage of Respondents on the basis of Age and Occupation |Age —-> |18-25 |25-35 |35-45 |45-55 |

Platos Allegory Of The Cave Essay - 1537 Words

Human Freedom Freedom in mind, freedom in nature, and freedom in subjectivity of individual are three kinds of freedoms. However, freedom should be expressed within the limits of reason and morality. Having freedom equals having the power to think, to speak, and to act without externally imposed restrains. As a matter of fact, finding freedom in order to live free is the common idea in Plato with The Allegory of the Cave; Henry David Thoreau with Where I lived and What I lived for; and Jean Paul Sartre with Existentialism. Generally, Plato, Thoreau, and Sartre suggested that human life should be free. They differ in what that freedom is. Plato thinks it is found in the world of intellect, Thoreau thinks freedom is found in nature,†¦show more content†¦Something can be seen or view is the darkness and the shadow of the real world they open their eyes, and something of a remarkable or impressive nature is what they saw in the intellectual world when they close their eyes and think forward . Spectacle is the big endless and dark cave for the prisoners with their eyes open, but when they close their eyes, they will see the beautiful spectacles of the real life, of a bright future in the invisible world, or the intellect world. For examples, when people go to the circuit, they will see the elephants, cotton candies, and lousy noises. If they close their eyes, they will see different incredible things at the circuit in the intellectual world. Instead of seeing those jumping elephants, cotton candies, and lousy noises, they will see the real beautiful circuit with different spectacles in their intellectual world. They will see what they have expected to see, and that is called freedom of mind. However, Plato has expressed his freedom of mind in the intellectual world. Once again, the concept of the word sight was defined in 1914 by William Shakespeare which states that: Mine eye my heart thy pictures sight would bar My heart mine eye the freedom of that right? Shakespeare described his freedom similarly to Plato. He talked about his freedom of love with a woman despite being blindly in love with her. Moreover, Shakespeare was able to express his freedom of love. He had freedom to love anyone that heShow MoreRelatedPlatos Allegory of the Cave1521 Words   |  7 PagesPlato’s Allegory of the Cave Essay One of Plato’s more famous writings, The Allegory of the Cave, Plato outlines the story of a man who breaks free of his constraints and comes to learn of new ideas and levels of thought that exist outside of the human level of thinking. However, after having learned so many new concepts, he returns to his fellow beings and attempts to reveal his findings but is rejected and threatened with death. This dialogue is an apparent reference to his teacher’s theoriesRead MorePlatos Allegory of The Cave752 Words   |  3 Pagesinterpreting Plato’s â€Å"Allegory of the Cave’’ in which is a representation that described a narrative of the society of people in before Christ years. I realized how there was a major comparison of people in today’s society that reflected the same prisoner traits as the prisoners that were described in the dialogue. According to the Plato’s â€Å"Allegory of the Cave.† It described conditions of people chain ed at birth unable to function as independent individuals that were locked in a protracted dark cave. 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Plato’s â€Å"Allegory of the Cave† is told through the lips of Socrates, Plato’s teacher, to Glaucon, Plato’s brother. Socrates suggests imagining a deep cave having a large room and a steepRead MoreAnalysis of Platos Allegory of the Cave948 Words   |  4 PagesPlatos Allegory of the Cave Platos Allegory of the Cave is also termed as the Analogy of the Cave, Platos Cave, or the Parable of the Cave. It was used by the Greek philosopher Plato in his work The Republic to illustrate our nature in its education and want of education. It comprises of a fictional dialogue between Platos teacher Socrates and Platos brother Glaucon. Socrates gives a description of a group of people who spent their lifetime facing a blank wall chained to the wall of a caveRead MoreAnalysis Of Platos Allegory Of The Cave1532 Words   |  7 PagesIn the allegory written by Plato titled â€Å"Allegory of the Cave†, Plato discusses the concept of seeking knowledge and gaining wisdom. 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But what they see as an actual object, they are actually just seeing a shadow of the actual object. â€Å"If they discuss thingsRead MorePlatos Allegory of the Cave and Advertisements1889 Words   |  8 PagesJulian Figueroa (#30973127) 1 An Allegory of Advertisements How does Plato’s allegory influence the way we consume art today? Every minute of every day, millions of people are exposed to advertisements. They plague televisions, streets, radio waves, and all means of communication. These advertisements employ many methods of persuasion and their influence is irresistible. Just like prisoners in Plato’s Allegory of the Cave, we are told every day to invest our time and interest into the subjectRead MoreEssay on Platos Allegory of the Cave1315 Words   |  6 Pagescriticized? In Plato’s Allegory of a Cave he describes an example of people conforming to the norm they were born into and then shows the results of a person emerging from this community into a completely new and different world. People today are trapped into conforming to the American way to avoid being chastised but if we all stand up and make our own decisions based on what we want and our own path, eventually individuality will become the social norm. In Plato’s Allegory of the Cave, the personsRead MorePlatos Allegory of the Cave3086 Words   |  13 PagesPrompt: Define Plato s â€Å"Allegory of the Cave†. What is the central message? Is he describing education alone? Where does politics come in? Plato is known to many as one of the most influential and greatest philosophers to have lived. Plato represents his idea of reality and the truth about what we perceive through one of his famous writings, â€Å"The Allegory of the Cave†. The philosophical writing is in the form of an allegory, which is â€Å"a story in which the characters and situations actually represent

Effects of the Increased Smoking Trend - 688 Words

Today we see no country where there isn’t some percentage of people who smoke. The trend has spread widely over the years throughout the world. Smoking is a trend that did not start in the recent years but its history dates back to early 5026 BC. Surprisingly it was first used just for the medication purposes as opium was considered to have some medical properties. One of the reasons behind this wide spread of smoking tradition is the portrayal of smoking in movies and television, no doubt, this encouraged people to smoke and created a concept in young and immature minds that one looks cool when smokes. Many cigarette companies were successful in having a time for their product’s advertisement on television but with the Tobacco Master Settlement Agreement in 1998 the tv adds for cigarette companies were banned. Ever since people started smoking researchers had been searching for its adverse effects to the human body. Fritz Lickint, in 1929 presented formal statistical evidence that cigarette smoking leads to lung cancer. This resulted in a movement in Nazi Germany which was strongly against smoking. As smoking is considered the main cause of cancer, it has different kinds which can attack human being anytime during the smoking period. The most common cancer which traps people is called lung cancer. About 90% of lung cancers these days are because of tobacco use. According to the fact sheet of CDC Centers for disease control and prevention smoking can also affect our bones.Show MoreRelatedWhy We Smoke Essay1061 Words   |  5 Pagesof classroom lecture on all the negative side effects that smoking causes in the human body, I felt somewhat concerned that the habit that I have had for 10 years of my life might be a serious problem to my health, even at this young age. 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Reflection Paper On Health Care Delivery - 1489 Words

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Touching the Void Moitivational Theories Free Essays

Touching the Void is an inspiring story about the power of the human will. To my surprise, the film left me emotionally spent as it touched on the issues of friendship, mortality and survival. I am sure many of my classmates will agree that it is an amazing story. We will write a custom essay sample on Touching the Void: Moitivational Theories or any similar topic only for you Order Now But, for me, the thing that makes it truly inspirational is the way that Joe never gave up. In this brief paper I intend to show how Self Determination and Goal Setting theory influenced Joe’s inspiring story of survival. Self Determination Theory Self-Determination Theory draws from the research that people are inherently active organisms that strive for positive interactions with the environment (Class Lecture, February 3rd 2011). The theory suggests that people have three psychological needs that must be satisfied to initiate and regulate everyday behaviour. In addition, the theory also specifies that satisfaction of these needs also enhances intrinsic motivation (Deci Ryan, 1985b, as cited in Reeve 2008). Intrinsic motivation is self-directed process which leads to more interest based behaviour rather than behaviour based on external rewards (Deci Ryan, 1985b, as cited in Reeve 2008). The first psychological need is to feel a sense of autonomy in performing an activity. Autonomous behaviour involves having an internal locus of control and freedom to determine own behaviour. Autonomy is increased by having a choice, flexibility and opportunities for self direction (Reeve Jang, 2006, as cited in Reeve 2008). The second need is having a sense of relatedness. This can be achieved by having close relationships with people who care about you (Baumeister Leary, 1995, as cited in Reeve 2008). The third fundamental need is to perceive competence in relation to an activity. Competence is increased by engaging in activities that facilate optimal challenge and provides effective feedback (Deci Ryan, 1985b, as cited in Reeve 2008). Self Determination theory provides us with a very applicable framework to understand Joe’s behaviour during his fight to stay alive. As noted by Professor Nisbet in class, intrinsic motivation is generally inherent in people and, can flourish out of people’s need for autonomy, relatedness and competence. There are many benefits an individual can attain by embracing intrinsic motivation. One of these benefits is the importance of persistence on a challenging task (Deci Ryan, 1985b, as cited in Reeve 2008). There are numerous occasions during the film which persistence on a task is evident. Immediately after Joe breaks his leg, it obvious the persistence level of both climbers begins to escalate. Although both men know that a broken leg during a mountain ascent is likely fatal, they still persistent and work toward the goals of reaching the bottom. Joe is in excruciating pain but he continues on simply because there are no other options. There comes a point in the film where Joe is alone, and he continues to fight even though his hope of survival is slipping. Joe describes a constant â€Å"voice† in his head that urges him to â€Å"keep going†. I believe that Joe’s inner voice represents his continued persistence and determination to survive. It is clear that Joe’s high level of persistence allowed him to push him forward when he felt like giving up. Goal Setting Theory Goal setting theory is based on the idea that specific, difficult goals lead to higher task performance than do easy goals (Locke Latham, 1990; Mento, Steel Karren, 1987; Tubbs, 1986, as cited in Reeve 2008). Before difficult and specific goals can raise performance, the concept of goal acceptance must take place within an individual. In general, the individual must decide either to accept or reject the goal. If the goal is both accepted, it will enhance performance and facilitate goal commitment (Erez Kanfer, 1983, as cited in Reeve 2008). In addition, Because goals refer to a future ideal state, setting goals may uncover discrepancy between a present and ideal state. This mismatch between present and ideal state will motivate an individual to achieve an ideal state and modify an ineffective plan if necessary. (Campion Lord, 1982, as cited in Reeve 2008). Joe’s survival story is a testament to how to effective goal setting can be. With no food, no water frostbitten fingers, and a shattered leg Joe comes to the conclusion that if he wants to survive he must â€Å"set definite targets† for himself. Faced with an enormous task, Joe consistently sets small specific, attainable goals to increase the chances of his survival. For example, Joe would challenge himself to crawl to a particular rock within twenty minutes. When he got there, he set himself another goal, and then another. This is how Joes managed to mentally deal with the seemingly impossible task of getting to the bottom of the mountain. In summary, Touching the Void is an astonishing story of determination and persistence and it probably says more to me about goal-setting than anything else I have ever watched. By focusing on Joe’s 3 psychological needs and goal setting motives, we have learned much about the reasons why Joe never gave up. Although it may seem unrealistic to compare how Joe survived a life and death ordeal to our ordinary lives, extreme stories like this help us understand what drives motivational behaviours in everyday situations. How to cite Touching the Void: Moitivational Theories, Essay examples

Animal Communication Essay Example For Students

Animal Communication Essay Throughout this course of study, the concept of language as the demarcation between animals and humans has prevailed. Further, as we have seen in our class readings, many claim that it is through language that our consciousness and cognitive skills are developed. Accordingly, these skills are necessary for us to interpret and conceptualize our world. What this infers is that because we have these skills and the brute animals do not, animals do not possess the ability to analyze or think about their world. When presented in this manner, I was almost convinced that this was a plausible representation of mental development. However, I found that I still had a nagging feeling that it could not be true. Upon further investigation I found that language is by no means the only way to interpret or communicate in the world. The significance of this statement is that if my thesis proves valid the results are twofold: it refutes the behaviorists and Cartesian assertion that language is the boundary that separates animals and humans; and it supports the theory that animals not only have language, but they also posses the ability for cognitive thought.No one will argue that animals possess sight and auditory abilities. However, the concept that animals have language and are capable of thought for some is a bitter pill to swollow. I believe that they are also capable of thought and even intention. Granted, the development of language is often used as a gauge of mental aptitude in humans: Language competence is intimately tied to, or maybe even definitive of, our concept of human mentality (Atherton and Schwartz, 137). However, while language is an asset which enables people to conceptualize their world, it is by no means a necessity. This is demonstrated by the ability of physically handicapped persons (e.g. , the deaf) and mentally handicapped persons (e.g., victims of cerebral palsy) to communicate using symbols. It is also demonstrated by the reliance on kinesics, body language, in young children. Numerous studies attest to the ability of apes and baboons to communicate using symbols and body language. These studies are the first steps in proving the existence of animal mentation.Griffin argues that many scientists do not accept the notion of animal mentation because of the difficulty of defining abstract concepts such as consciousness and mind (Griffin 163). In reviewing the works of other scholars, Griffin puts forth some working definitions. The concept of mind Encompasses sense perception, feeling and emotion, traits of character and personality, and the volitional aspects of human life, as well as the more narrowly intellectual phenomena (Griffin 163). Consciousness in an entity suggests an organism which can have intentions the ability to form a plan, and make a decision to adopt the plan (Griffin 164). Although these terms are defined by their human references, studies indicate that animals, and even insects, demonstrate emotion, volition, and planning in their daily lives. For example, the communicative dances of honeybees convey multi-level messages that suggest conscious thought and the incorporation of new information (Griffin 178). Similarly, wild vervet monkeys have a system whihc allows them to alert others in their group to potential danger. Diamond states that they have a natural form of symbolic communication based on grunts, with slightly different grunts to mean leopard, eagle, and snake. (Diamond 55). What is significant is that the concept of volition is also evident vervet monkeys when they fake a grunt in order to scatter the other monkeys away from food. Hence, volition and communication should not be considered unique to the human animal. The ability to manipulate objects and to investigate new information is considered another hallmark of the intellectual development unique to humans. However children, as well as animals are capable of learning these traits equally as well. According to Piaget, the child is like a little scientist who almost from birth touches objects, manipulates them, turns them around, looks at them, and in these ways he develops an increasing understanding of their properties (Wood 35). The understanding comes, in part, from referring to preceding observables which are related to the object; or inferring the relations between an action and a reaction, but the input is always from observable material contents (Piaget 171). All this is accomplished without the benefit of language. It is not necessary to communicate verbally to a child presented with a new object how to incorporate that object into its existing schemes. The ability to incorporate new information is a sign of the childs development of mental aptitude. Further, countless examples of this new information incorporation idea was observed by Savage-Rumbaugh in Kanzi. In particular, the experiment that allowed the apes to see themselves on television. All of the apes responded with individual ideosyncrosities when presented with the seeing themselves and knowing who they were observing on the television. Additionally, Savage-Rumbaugh relates similar events associated with hand mirrors that were given to the apes.According to Piaget, a childs first communication occurs, not by language, but by acted conversations (Wood 181). Children use a variety of pointing, waving, and gyration motions to indicate what is on their minds. Even after a child makes initial attempts at speech, understanding his or her body language is critical in deciphering the intent of the communication. Wood points out that Younger children depend on gestures and bodily movement for a direct statement of their message. With the acquisition of verbal language, gestures and movements take on the different role of complementing the verbal message (Wood 182). Physics M ability is the result of stimulus-response activity or conditioning. (i.e. the Behaviorists and the Cartesians). As we have already discussed in class, these theories are being hotly debated today, and it appears as though the majority believe that cognitive thought is possible in species other than humans.Strum reports on Washburn whose research indicates that baboon aggression is linked to the inability of the ape family to develop language skills (Strum 145). In the early development of humans, man acquired a complex social life stemming from his grasp of language. This complex social life modified the human body, emotions and brain. In fact, the specific part of the brain that makes language possible could really be considered the social brain functioning as a mediator of social pressures and helping to produce appropriate social actions (Strum 146). This suggests that the ape familys lack of language skills has stunted the evolution of their cognitive abilities.Strum disagrees with critics who attribute deficient mental abilities to animals, and cites her studies with baboons as evidence: All the evidence pointed to baboons being remarkably clever social sophisticates in all aspects of their lives (Strum 140). Strum found that baboon society exhibited a stable, female hierarchy unique to the animal world. In studying baboons for the past fifteen years, she has noted extraordinary intelligence, planning and insight in their interaction with each other (Strum 128). Their behavior ranged from comical to aggressive.The work of Jane Goodall in assessing the intelligence of apes give further credence to the theory of animal mentation. Goodall spent twenty-nine years studying chimpanzee behavior in Africa. She concludes: All those who have worked long and closely with chimpanzees have no hesitation in asserting that chimpanzees have emotions similar to those which in ourselves we label pleasure, joy, sorrow, boredom and so on (Rollin 271). Goodall approached her work not only as a scientist, but as a human being who felt a moral responsibility to the subjects under study.Rollin believes that the moral aspect in scientific research involving animals is lacking because scientists are unwilling to admit the existence of animal mentation. They fear being accused of anthropomorphism! I believe that they not only fear anthropomorphism, but they are genuinely afraid of dissipating the thin line that distinguishes the animals from the humans. This concept of fear is further addressed by Dr. Matt Cartmill when he reflects that Whether we fear or welcome the dissolution of the animal human boundary (as) the real issue behind much of the recent debate over primate communication, sociobiology, and human evolution. (excerpt from Human Uniqueness in Paleoanthropology). Although many scientists believe in animal consciousness, they are unwilling to admit it publicly. As one colleague confided to Rollin, I believe it at home, but I leave it behind when I go to the lab (Rollin 268). Belief in animal mentation requires value judgments, something which modern science abhors. For this reason, many in the field are reluctant even to propose study of the concept. Belief in the cognitive abilities of animals is crucial to the issue of animal rights and welfare. Currently, traditional science adopts the viewpoint that animals are incapable of emotions related tot he satisfaction or non-satisfaction of their needs. Therefore, the humane treatment of lab animals is not an issue (ala Descartes) According to Rollin, the only was to convince the skeptics and remedy this mindset is for the study of animal consciousness to become a moral science: Methodologies must be devised which maximize the respect for individual animals acknowledging that without research into animal awareness, moral concern for animals in society must be limited in both scope and detail, and resulting social policy must inevitably be ill-founded (Rollin 270).To convince the skeptics in the scientific community, research into animal consciousness must go beyond demonstration of the ability of animals to exhibit language. As Savage-Rumbaugh states, As long as behavioral scientist follow in the footsteps of Descartes, assuming that nonhuman animals are merely robots made of meat and bone, they will refuse to give up their paradigms built upon the methods of physics and chemistry. (Savage-Rumbaugh Lewin 255). Language is based on comprehensive. Comprehensive is exhibited by a wide range of language-related skills. These include the ability to draw inferences, weighing relevancys, participation in social practices, providing justifications, and using language to guide and plan activities (Atherton and Schwartz 14). Most ape language studies indicate that animals possess the cognitive aptitude to perform all these activities, although not at a level of sophistication that matches human beings. Maybe another way to tackle the question of animal consciousness would be to try to think in terms of the animal mind instead of in terms of the human mind. Either way one looks at this issue, after considering the facts presented in Kanzi, there can be no question as to the validity for the argument that many animals possess a level of consciousness and understanding.